While She Sleeps Raise Awareness of Streaming Revenue with Shirt Design
The shirt design is available for any bands to download and sell themselves.
The band are creating a new shirt explaining that one $20 shirt sale equals roughly 5000 streams on Spotify to encourage fans buying merch.
In the post, they say the shirt design is free for any band to use and is meant to highlight the realities of being an artist today.
"There may be thousands of people listening & coming to shows but that doesn't mean there are thousands in the bank. There's also a long line of people with a straw in the glass who are going to make sure they get a drink before it gets to the artist," the post reads.
The band continue by saying "touring and travelling is incredibly expensive. The bigger the band gets, the more you get paid, but the more it costs to keep the machine running. In truth, (and this is from 14 years of experience working as hard as possible to make it sustainable) there haven't been many times when we've sat back and been financially stable. One tour could make a profit, but the next might be tens of thousands in the negative & that's where a lot of artists get pushed to breaking point or miss the opportunities that come their way."
"The majority (76% in fact) of music in 2019 is streamed. Probably by you, definitely by us & there's nothing bad about that."
They're offering the new shirt on their site right now which is also available for bands to download and sell themselves.
You can see their post below.
This is about how you can support the music you love.— WHILE SHE SLEEPS (@whileshesleeps) August 7, 2019
Not just our band and our music – this is aimed at every working band trying to make music and get it out there. We are launching a free-to-use design to highlight the realities of being a band today.https://t.co/84LyW9LCyZ pic.twitter.com/HEB082D6JX