Published Feb 04, 2019Netflix's algorithm has figured out the exact thing that you're going to begrudgingly hate watch and ruthlessly tweet about. We're talking, of course, about Gwyneth Paltrow's gold dildo-ing, coffee enema-ing, hot dog water-adjacent lifestyle brand Goop, which has just partnered with the streaming service to create your next big binge.
According to Variety, the partnership will result in a series of 30-minute episodes hosted by editors from the Goop website, as well chief content officer Elise Loehnen and Gwyneth Paltrow.
"We were speaking to the platform question, and where our people are. They're watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there's no better partner in that," Loehnen said in a statement.
"Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her," Loehnen added. "She's always looking for white space. Whether it's developing physical products or thinking of content. With this show, I think she's only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive."
In other words, brace yourselves. There's going to be an apocalypse of Goop memes later this year.